Traditional and digital media advertising spending in Canada 2023-2028
In 2024, advertising spending in Canada will amount to an estimated 22.09 billion Canadian dollars, up 7.6 percent from 20.53 billion dollars a year earlier. The digital ad subsegment alone will attract 16.19 billion dollars (or about 71.7 percent) of the 2024 total, according to the source's projections. The annual figures were forecast to continue to expand, collectively exceeding 27.5 billion dollars by 2028.
